BeauTea branding project
BeaTea was a self motivated hypothetical branding project to practice my branding skills and create a case study. BeaTea is a wellness tea company complete with full branding guidelines including logos, imagery, web design, and social media.
Logos, Icons, and Patterns
BeauTea’s logo combines the fonts Goldenbrook Bold and Andina in addition to an illustration of a tea bag. The goal of this logo was calmness and a flow-like feeling to accentuate the aesthetics of the brand.
Logo color variations
Shorthand logos
Brand icons
Brand patterns
Packaging
The packaging of BeauTea would combine the brand icons/patterns with gradients that vary depending on flavor. The goal is a subtle but interesting background and clear communication of flavor.
Brand Imagery
The imagery of BeauTea is meant to convey health, wellness, relaxation, and farm to table high quality ingredients.
Website design
